The Italian Exhibition Ecosystem: Fiera Milano, AEFI, and the Operational Map Foreign Exhibitors Need
Italy hosts 200+ international trade fairs through a federated organiser network, Fiera Milano SpA (world's 4th largest fair organiser, ~70 shows / 30,000 exhibitors per year), BolognaFiere, Veronafiere, IEG (Rimini + Vicenza), Fiere di Parma, overlaid by the AEFI trade association. A handbook covering the seven organisations foreign exhibitors deal with, the venue map by industry, the Italian business culture that requires 3-cycle relationship building, and the CEI 64-8 electrical compliance specifics that catch foreign builders out.