World Travel Market 2026 is a trade fair in London, United Kingdom.
WTM London (World Travel Market) is one of the world's most influential travel and tourism trade events, held each November at ExCeL London. The 2026 edition runs 3-5 November 2026. Organised by RX, WTM gathers around 3,000 exhibitors and draws tens of thousands of travel-trade professionals, ministers and buyers, spanning destinations, hotels, airlines, tour operators, cruise and travel technology across a concentrated three-day B2B format.
WTM is a destinations-and-relationships fair, so its stands are built around meetings and hospitality rather than product display. Tourism boards and large operators build welcoming, brand-immersive stands with meeting tables, lounges, presentation space and often catering, designed to host a dense schedule of pre-booked appointments. The premium is on comfortable, on-brand environments that express a destination and give buyers space to sit and do business, with quality flooring, seating and branding.
WTM occupies the ExCeL halls organised broadly by world region, so a stand sits within its geographic zone and placement affects both footfall and context. ExCeL's long, linear layout and its own DLR transport links shape visitor flow and load-in, which runs through the venue's dock and marshalling system. The three-day format concentrates activity, so stands must perform hard across a short window. Exhibitors confirm design and placement well ahead.
For companies and destinations exhibiting at WTM, a builder with London and ExCeL experience is a real advantage: hospitality-led stands with catering and meeting space carry extra services and sign-off, and local knowledge of the venue's logistics, marshalling and approved contractors reduces risk during one of London's busiest trade weeks.