ITB Berlin 2026 is a trade fair in Berlin, Germany.
ITB Berlin is the world's leading travel trade show, held each March at the Messe Berlin ExpoCenter City. The 2026 edition, its 60th, runs 3-5 March 2026 as a business-to-business event. Organised by Messe Berlin, ITB gathers in the region of 5,800 exhibitors and draws around 100,000 trade visitors from over 170 countries, spanning destinations, hotels, airlines, tour operators and travel technology.
ITB is a destinations-and-hospitality show, which gives its stands a distinctive brief. National tourism boards and large operators build expansive, hospitality-led stands with meeting lounges, presentation areas and catering, designed for relationship-driven B2B meetings rather than product demos. The premium is on welcoming, brand-immersive environments: quality flooring, soft seating, private meeting rooms and strong overhead branding, often expressing a destination's identity through materials and imagery.
Because ITB fills the ring of halls around the Funkturm and countries are grouped by world region, hall placement affects both footfall and the diplomatic logic of who sits next to whom. The three-day trade format concentrates activity, so stands must perform hard across a short, intense window. Messe Berlin's build-up schedule and technical rules apply, and prime hall positions are allocated early, so exhibitors lock design and placement well ahead.
For companies exhibiting at ITB, a builder with Berlin and Messe Berlin experience is a real advantage: hospitality-grade stands with catering and private meeting space carry extra services and sign-off, and local knowledge of the venue's logistics and approved contractors reduces risk during one of Berlin's busiest trade weeks.