Question 1

How accurate is this calculator?

Accepted Answer

The figures are AUMA-aligned European benchmarks. Expect a real quote to land within plus or minus 20 percent of the calculator output for an equivalent specification. The output is designed for budget planning, not for contract signature.

Question 2

Why do stand prices vary so much?

Accepted Answer

Three drivers dominate. First, the fair itself: hall rates vary from around 400 to 700 euros per square metre. Second, build complexity: a modular system runs 350 to 650 euros per square metre, a custom flagship can pass 2,000. Third, services: AV, hospitality, freight, and staffing routinely add another 30 to 50 percent on top of space plus build.

Question 3

What is not included in this estimate?

Accepted Answer

Pre-show marketing, lead-capture software, badge scanning rentals, exhibitor passes, hotel and travel for your team, on-stand catering beyond a basic hospitality zone, and any post-show storage. Most exhibitors add 10 to 20 percent on top of the calculator total to cover these items.

Question 4

How do I get a real quote?

Accepted Answer

Submit your brief via the /rfq page. We forward it to up to three matched builders matched to your fair, size, and budget band, who respond directly with line-item quotes inside 24-48 hours. The service is free for exhibitors.

Question 5

Can I save my calculation?

Accepted Answer

Enter your email in the panel and we will send the breakdown to your inbox. Alternatively, click Get real quotes and the calculator inputs are forwarded to the RFQ form as a starting point for matched builder proposals.

What will your stand cost? A real range in 60 seconds.