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THE EXHIBITOR BRIEFING

One email a month.  Every fair you should brief for.

The fairs entering their booking window, new cost benchmarks, and one practical guide. Written for exhibitors, never sold to builders.

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ESThe Exhibitor Briefing · OctoberSample issue
Five fairs just entered their booking windowAPRHannover Messe 2027Hannover · IndustrialBrief nowAPRSalone del MobileMilan · DesignBrief nowJUNAutomaticaMunich · IndustrialIdeal windowBenchmark update:  hybrid stands up 4% on spring, driven by aluminium.
Fairs to brief forEvery fair entering its six-to-nine-month booking window, filtered to your industry.
Cost benchmarksWhat stands are really costing per m², updated from builder proposals.
One useful guideA single practical piece: tendering, freight, staffing or ROI.