The New EU Product Liability Directive (2024/2853) and Your Trade Fair Demos: What Changes from December 2026
Directive (EU) 2024/2853, adopted 23 October 2024, replaces the 40-year-old Product Liability Directive for products placed on the EU market after 8 December 2026. Software and AI-driven products are now explicitly in scope as products with strict-liability exposure. Non-EU exhibitors face new producer-liability exposure unless they designate EU authorised representatives. A practical guide for trade fair exhibitors covering the five scenarios most affected, the insurance cover changes, and the documentation chain that supports a defensible position.