CRM Integration and GDPR Consent at European Trade Fairs: The Lead-Capture Stack That Actually Survives Audit
The most expensive failure in trade-fair lead capture is the perfectly-captured lead that cannot be legally followed up. A complete guide to the badge-scan-to-CRM data flow, GDPR Article 6 lawful bases, Salesforce/HubSpot/Pipedrive/Dynamics integration architectures, the 72-hour post-fair operational sequence, and the five process gates that prevent EUR 20 million GDPR fines.