All articles tagged with "Booth-Staff"
The half-day pre-fair briefing curriculum experienced European exhibition managers use. Eight modules covering qualification scripts, demo execution, CRM workflow, hospitality coordination, and evening debrief discipline. Built on CEIR and ESSA staff-readiness research.
The 45-60 minute evening debrief structure experienced exhibition managers run after each day of a European trade fair. Eight sections, a one-page template, and the compounding improvement loop that lifts Day 3-5 performance over Day 1 baseline.
Stand staffing is the conversion mechanism that turns visitor traffic into captured leads. Headcount math, role design, shift patterns and the conversion-per-staff-hour benchmarks that experienced European exhibitors hit at Hannover Messe, Anuga, MWC Barcelona and EuroShop.
