Exhibition Stand Design and Build in Europe: The Complete 2026 Guide
Design-and-build is the dominant European exhibition stand procurement model (~70% of EUR 3.5-4 billion annual market). A complete guide covering what design-and-build means versus modular rental and design-only studios, the four-tier provider structure, per-country pricing variance from Germany baseline (Poland -25 to -40%, Italy -5 to -15%, Netherlands +5 to +10%), the 16-20 week project cycle, and the seven-check evaluation framework for selecting integrated design-and-build suppliers.