All articles tagged with "Exhibition-ROI"
Full cost and implementation guide for touchscreens, AR experiences, VR demonstrations, gesture interfaces and conversational AI on European exhibition stands in 2026. ROI evidence across dwell time, lead quality and amplification, with budget allocations by stand size and fair type.
What brand storytelling on a stand actually costs at European fairs in 2026, with line-item EUR figures, narrative-zoning structure, the seven-second test, and the measurable ROI evidence brands collect across dwell-time, recall, social amplification and pipeline conversion.
Picking the wrong fair burns six-figure budgets faster than any other exhibition mistake. A four-filter framework, audience fit, calendar fit, commercial geometry, and competitive density, for choosing European trade fairs that actually pay back, with named-fair examples from Hannover Messe to Salone del Mobile.
