Exhibiting at gamescom 2026 - Two-Zone Stand Strategy, Cost and Operations for Cologne
gamescom runs 26-30 August 2026 at Koelnmesse with 1,500 companies and 335,000+ visitors. It is two fairs in one: a B2B business area and a public entertainment festival. This guide covers the two-zone stand strategy, what an entertainment-area build really costs, hardware freight and testing, and how to staff and measure a brand-and-community fair at the biggest event in games.