EuroShop 2026 closed in February with ~81,000 trade visitors from 141 countries and 1,840 exhibitors across the full Messe Düsseldorf complex. This editorial reference compiles the verified 2026 organiser figures, the published 2026 rate card, the official hall map, and the operational decisions European exhibitors should weigh when planning for EuroShop 2029.
EuroShop has anchored the European retail capital-goods calendar since June 1966, the triennial Messe Düsseldorf fair where retail technology, store fitting, visual merchandising, lighting, refrigeration, expo/event marketing and POS systems converge into a single 120,000+ sqm exhibition that doubles as the most important meta-fair for the exhibition stand-build industry itself. A handbook covering the seven content dimensions, the 1966-2020 growth trajectory, the 2026 strategic context with CSRD/EU AI Act/EU PLD 2024-2853/PPWR 2025-40 regulatory frameworks converging, C-star Shanghai international expansion, and why exhibition stand builders should treat EuroShop attendance as research investment.