All articles tagged with "Staff-Training"
The pre-fair training day is the single highest-ROI day in the fair calendar. Qualifier scripts, the BANT-plus-pain qualification framework, European business etiquette by venue, and the run-of-show briefing pattern that turns a roster into a team.
The half-day pre-fair briefing curriculum experienced European exhibition managers use. Eight modules covering qualification scripts, demo execution, CRM workflow, hospitality coordination, and evening debrief discipline. Built on CEIR and ESSA staff-readiness research.
Stand staffing is the conversion mechanism that turns visitor traffic into captured leads. Headcount math, role design, shift patterns and the conversion-per-staff-hour benchmarks that experienced European exhibitors hit at Hannover Messe, Anuga, MWC Barcelona and EuroShop.
