Spielwarenmesse 2026 is a trade fair in Nuremberg, Germany.
Spielwarenmesse is the world's largest trade fair for toys and games, held each winter at the Nuremberg exhibition centre. The 2026 edition runs 27-31 January 2026. Organised by Spielwarenmesse eG, it gathers around 2,300 exhibitors and draws a large international trade audience of buyers, retailers and distributors, and is a trade-only event covering the full spectrum from classic toys and models to games, outdoor and licensed products.
Spielwarenmesse is a product-range fair where retailers come to see and order, so stand design is built around dense, well-organised product display and order-writing space. Exhibitors present large ranges across themed product worlds, which means extensive shelving and display systems, clear product zoning and meeting areas for buyer negotiations. Because the audience is trade buyers moving efficiently through many stands, clear brand identity, good lighting and easy product access matter more than spectacle.
The Nuremberg grounds host Spielwarenmesse across many halls organised by product category, so hall placement relative to a company's segment is important to reaching the right buyers. The January slot is cold and the build-up follows standard German venue rules, with the fair's scale concentrating demand for build services. Exhibitors typically confirm stand design and hall placement well in advance of the winter build.
For companies exhibiting at Spielwarenmesse, a builder with Nuremberg and NürnbergMesse experience is a practical advantage: display-heavy stands with substantial shelving and meeting space benefit from local knowledge of the venue's logistics, load-in and approved-contractor rules, reducing on-site risk during one of the first major trade weeks of the year.