All articles tagged with "Ifes"
The year-round journalist relationship management playbook European PR teams apply to support trade fair earned media in 2026: four activity categories, priority list construction by relationship tier, investment figures, and the 4.5x coverage multiplier from sustained relationships.
What an accessible and inclusive exhibition stand actually costs in 2026 at European fairs. Real EUR figures for compliance baseline versus inclusive-design execution, venue-by-venue surcharges, multi-fair amortisation, and the ROI evidence behind the spend.
A twelve-criterion framework for evaluating custom exhibition stand builders across Europe. Covers design, engineering, fabrication, logistics, and project management capability, with workshop-visit diagnostics and the red flags that should end the conversation.
