Vienna Autoshow 2026 is a trade fair in Vienna, Austria.
The Vienna Autoshow is Austria's main consumer automotive exhibition, held each January at Messe Wien, running parallel to the Ferien-Messe travel fair. The 2026 edition takes place in mid-January 2026 (16-19 January). Organised at the Messe Wien exhibition grounds, it presents new cars and mobility from manufacturers and dealers to a large public audience, and in recent years has evolved toward a broader mobility focus alongside its traditional new-car showcase.
The Vienna Autoshow is a consumer show, so its stands are built for public footfall and vehicle display. Exhibitors present cars on branded stands designed for visitors to walk around, sit in and compare models, which means durable flooring, clear vehicle access and turning space, elevated branding and crowd-flow management. The parallel travel fair adds to overall visitor numbers, so stands must handle sustained public traffic across the run.
The show occupies Messe Wien halls, and placement relative to visitor entrances and the flow between the auto and travel halls affects footfall. Moving and positioning vehicles brings floor-load and access requirements, and Messe Wien's technical rules apply to build-up and dismantle. Given the vehicle logistics and public-show format, exhibitors confirm stand design and placement well ahead of the January build.
For companies exhibiting at the Vienna Autoshow, a builder with Vienna and Messe Wien experience is a practical advantage: vehicle-display stands built for heavy public footfall benefit from local knowledge of the venue's logistics, vehicle access and approved-contractor rules, reducing on-site risk during one of the first major consumer shows of the Austrian year.