Vinitaly 2026 is a trade fair in Verona, Italy.
Vinitaly is one of the world's largest wine and spirits trade fairs, held each April at Veronafiere in Verona. The 2026 edition, its 58th, runs 12-15 April 2026. Organised by Veronafiere, it gathers around 4,000 exhibitors and draws roughly 97,000 attendees, a strongly international trade audience of importers, distributors, buyers and press, alongside the Vinitaly and the City public programme in the historic centre.
Vinitaly is a tasting-and-relationship fair, and that gives its stands a specific brief. Producers and consortia present through tasting counters, seated tasting areas and meeting space, so builds carry glassware handling, refrigeration, water and often significant hospitality. Regional and consortium pavilions group producers by wine area, which shapes both the format of a stand and the surrounding context. Warm, brand-expressive environments that let buyers sit, taste and talk are the norm rather than open product display.
Vinitaly fills the Veronafiere halls, organised largely by Italian wine region and by country for international exhibitors, so hall and pavilion placement matters to how buyers find a producer. The concentration of tasting activity means services (water, waste, refrigeration, glass) are heavily used, and Veronafiere's technical rules apply to build-up and dismantle. Given the hospitality element, exhibitors confirm stand design and placement well ahead of the April build.
For producers exhibiting at Vinitaly, a builder with Verona and Veronafiere experience is a practical advantage: tasting-led stands carry extra services and inspection, and local knowledge of the venue's logistics, consortium-pavilion layout and approved contractors reduces risk during the busiest week in the Italian wine calendar.