About Fiera Milano Rho
Fiera Milano Rho is an exhibition venue in Milan, Italy.
Fiera Milano was founded in 1920 in central Milan and relocated to its current Rho-Pero site in 2005, freeing the old grounds for the CityLife mixed-use redevelopment. The Massimiliano Fuksas-designed complex covers a 2 km north-south axis under a continuous wave-form steel-and-glass roof - the so-called "Vela" - that connects all eight main pavilions and remains one of the most photographed pieces of exhibition architecture in Europe.
The hall portfolio
The eight main pavilions (1, 2, 3, 4, 5, 7, 9, 11, 13, 15, 18, 20, 22, 24) are numbered along the central spine. Pavilions 7, 9 and 11 are the largest single-volume halls with column-free spans exceeding 30 m. Pavilions 13 and 15 hosted the 2026 Winter Olympics speed skating during venue conversion. Floor loads reach 4,000 kg/m in the heavy-machinery halls; ceiling heights vary from 12 m in the smaller pavilions to 16 m in the central halls.
Signature events
Salone del Mobile every April is the venues commercial centrepiece - 2,000 exhibitors, 370,000 visitors over six days, and a citywide "Fuorisalone" of off-site brand activations that effectively turns Milan into a single design week. EICMA (the worlds largest motorcycle show) brings 700,000 visitors every November. Hostmilano is the global leader in food-service equipment and runs every two years. MIDO is the worlds largest eyewear trade fair. TUTTOFOOD competes directly with Cologne Anuga in the food vertical.
Travel and logistics
The venue is served by its own metro station (Rho Fiera, M1 red line, 25 minutes from Duomo) and a dedicated high-speed rail stop on the Turin-Venice line. Malpensa Airport is 30 minutes by Malpensa Express; Linate handles short-haul European flights closer to the city. The dedicated freight access road (the SS33 link) bypasses Milan city centre entirely. Expotrans and Saima Avandero are the dominant on-site forwarders, with Schenker also handling international freight.
Working at Fiera Milano
Italian fair culture is design-led and relationship-driven. Salone in particular expects stands that feel like editorial features - print-quality materials, real wood, custom furniture, integrated lighting. Build-up windows are generous (typically five to seven days for Salone). Customs paperwork is lodged through Fiera Milanos own portal. Italian labour rules require long lunch breaks (13:00-15:00) and crew dinners are part of standard exhibitor hospitality budgets.
What your builder handles at this venue
Expotrans and Saima Avandero are the dominant on-site forwarders, with Schenker also active for international freight. All non-EU shipments should clear through Italian customs at Malpensa Cargo or via the Rho freight terminal. Allow 24-48 hours for customs processing on major build days. ATA Carnets are accepted and processed through Fiera Milanos own dedicated customs desk.
The eight pavilions each have rear-of-hall truck docks accessed via the perimeter ring road. Truck slots must be pre-booked through the Fiera Milano logistics portal at least 21 days before build-up. The off-site truck staging area (Pero) handles overflow. For Salone del Mobile, expect 1,200+ truck movements per day during peak build-up - arrive early or face multi-hour waits.
Forklifts up to 7 tonne and mobile cranes up to 40 tonne are available on order through Expotrans. Rigging from the wave-form roof structure requires structural certification from a Milan-licensed engineer (Albo degli Ingegneri stamp). Maximum point loads in halls 7, 9 and 11 reach 1,500 kg per rigging point. Working aloft must comply with Italian safety law D.Lgs 81/08 - foreign crew need PPE certificates translated into Italian.
Standard stand connections are 16A or 32A 3-phase. Italian electrical code requires all stand wiring to be certified by an installer registered with the local CCIAA chamber of commerce. Final inspection must clear before power-on; allow 24 hours buffer before doors open.
Build-up: 08:00-22:00 Monday-Saturday, with extended hours for headline fairs. Sunday build-up requires special permits. Dismantle begins 30 minutes after the close of the final day and must clear within 72 hours. For Salone del Mobile and EICMA, the venue runs 24-hour security and partial overnight build access during the final 48 hours before doors.